Sustainable Grocery Shopping Made Easy
Good Earth is a beloved Bay Area natural foods market known for partnering with local farms and delivering a best-in-class in-store experience. Codepilot was brought in to design and build a custom WordPress e-commerce site that extends that same sustainable, community-focused experience into a seamless online grocery journey.
- Retail / E-Commerce
- Custom Web Development
- UX Design
- Digital Marketing
- WordPress
- Custom WordPress Theme Development
- SEO & Analytics Tooling
Challenges
In a crowded San Francisco Bay Area market full of independent natural food stores, Good Earth needed an online presence that lived up to the reputation of its physical locations. Their existing site did not fully capture the brand’s personality, local sourcing story, or the breadth of products they offered, and it made online shopping feel disjointed compared to the in-store experience. The challenge was to create a custom e-commerce site that reflected Good Earth’s values, showcased their unique product mix, and made it simple for customers to discover, browse, and order groceries online without sacrificing performance or usability.
Outcome
Codepilot assembled a cross-functional team of designers, WordPress developers, and SEO specialists to craft a custom e-commerce experience tailored to Good Earth. The new site features a carefully structured layout, intuitive navigation, and product presentation that aligns with the store’s brand and sustainability story, while WordPress theme work ensured smooth performance and maintainability. On top of the build, Codepilot implemented SEO and digital marketing best practices—optimizing content, metadata, and on-site structure, and supporting campaigns across social, email, and content marketing channels. The result is a thriving online presence that increases visibility, drives more traffic and sales, and lets Good Earth serve both in-store and online customers with the same high standard of experience.