Luxury Goods Marketplace
The NOBO is a luxury designer goods marketplace that wanted a unique, sophisticated online shopping experience. Codepilot delivered a custom web application and marketing strategy that showcases their curated products while giving shoppers an immersive, high-end feel from first click to checkout.
- Luxury Retail / E-Commerce
- Custom Web Development
- UX Design
- Project Management
- Digital Marketing
- Custom Web Application
- Google Analytics (Custom Reporting)
- Google Tag Manager
- SEO Tooling
Challenges
The NOBO needed to translate a luxury designer brand into an online experience that felt as premium as the products they sell. They wanted more than a standard storefront: the marketplace had to showcase curated goods, integrate social media-style engagement, and provide seamless navigation and checkout for discerning shoppers. At the same time, the team needed an agile, iterative build process that could move from MVP to a polished, high-end web application without losing momentum or alignment with their vision.
Outcome
By leveraging agile project management, Codepilot broke the build into focused increments, quickly delivering an MVP and iterating with ongoing client feedback. The team crafted a custom web application tailored to The NOBO’s luxury aesthetic, with a streamlined e-commerce flow, intuitive dashboards, and social features that make browsing and buying feel immersive. UX work focused on frictionless navigation and an easy checkout, while digital marketing efforts—SEO, inbound content, and detailed tracking via GA custom reports and GTM events—drove targeted traffic and measurable conversions. The result is a sophisticated marketplace that delights customers, strengthens The NOBO’s brand, and provides a scalable foundation for future growth.