Marketing Automation
TapClicks partnered with Codepilot to rev up their Google Analytics 4 reporting, focusing on marketing automation and increasing conversions by deeply understanding customer journeys across their digital touchpoints.
- Marketing Technology
- Marketing Automation
- Digital Marketing Strategy
- Analytics & Reporting Implementation
- Google Analytics 4
- Google Tag Manager
- WordPress
Challenges
TapClicks needed clearer visibility into how users moved from initial interaction through to final conversion. Their existing analytics setup made it difficult to visualize full customer journeys, identify key touchpoints, and understand where users dropped off in the funnel. They wanted GA4 configured not just for generic metrics, but to support meaningful marketing automation, SEO optimization, and long-term growth rather than quick fixes.
Outcome
Codepilot established custom GA4 funnels around TapClicks’ critical user flows, from first touch to conversion. By carefully analyzing data and user behavior, the team identified key journey stages and instrumented events to track them end-to-end. This enabled TapClicks to visualize their user journey, improve their marketing automation, optimize SEO campaigns using real funnel insights, and ultimately increase conversions with a scalable analytics foundation.