“They are constantly thinking of things two to three steps ahead, planning for scalability and
focusing on longevity and not just a quick fix.“
Kevin, TapClicks
Introduction
Marketing Automation, Increasing Conversions
Through careful analysis of data and user behavior, we focused on tracking customer journeys
in order to drive business growth. Leveraging GA 4's advanced reporting capabilities, we we
able to visualize user journeys, improve marketing automation, and increase conversions.
The solution
Establishing Custom Funnels with GA 4
To optimize our client's online performance, we focused on setting up custom funnels with GA 4.
By carefully analyzing their data and user behavior, we were able to identify the key
touchpoints in their customer journey. With this information, we established custom funnels that
tracked the progression from initial interaction to final conversion. This allowed us to
pinpoint areas of improvement in their user flow and make data-driven decisions to optimize
their SEO campaigns. Our approach with custom funnels proved to be a game-changer, leading to
significant improvements in their online performance and ultimately driving business growth.
Digital Marketing
Wordpress Design